changing platforms

TASK 3 changing platforms                        20th September 2017

In today's media world, adverts cross over a range of platforms - streaming, social media, not just TV.


Most audiences nowadays do not watch TV ads unless it is a big event. e.g. sporting events, x factor final.


Advertising remains a key source of revenue for all media. As people stream on demand services, advertising has changed. e.g. pre roll ads which you MUST watch. differ to pop ups.


read and summarise the article as a whole:

• This article is saying that TV ads are a thing of the past because before, we had to watch them and it was a good way of learning about a product with out getting up but now there are a range of ways to avoid it, some people record and use demand so they can skip ads or go on their phones while the adverts are playing. so ads are appearing on social media platforms.

summarise each paragraph in one bullet point:

• TV ads are beginning to lose their relevance like cassette players.
• there weren't any easier alternatives and we don't have time. 
• they're the least effective way of learning about a brand.
• people are recording and on demand to avoid watching ads.
• what are brands alternatives?
• we wont engage with it
• adverts effectiveness will slowly fade away.

 

 

Bovril advert plan

                      Bovril Advert Plan

Ria & Joanne

• The person is ill, drinks the Bovril and instantly feels better.

Storyline:


placed in a classroom

• acting really sick
• close up of Bovril (pan past other medicine)
• picking up mug
• making the drink
• drinking the drink
• close up of facial expression change
• gets up and goes outside feeling better, happier and stronger.
• shot of her putting Bovril down on table with slogan " Drink it, spread it, cook with it."