addressing methods

Key Terms:

user generated content (UGC) - content made by non professionals (social media posts, blogs, pinterest). positives are that it is cost effective, people trust those they know (friends or influencers). it is 35% more memorable than other media and 50%  more trusted.

shareable content - content that can be shared to people, i.e. on twitter, instagram etc. around 1/3 of the content we share is user generated.

pro-sumer- we produce our own content. since 1980's the term 'prosumer' has been used to blur the lines between consumer and a producer.

participatory culture- today we take part in the media, rather than just consume it. (used by theorist Henry Jenkins).

collective intelligence- a concept that produces the 'nobody knows everything, we all know something, therefore together we can know everything'. This is a participatory culture (used by theorist Henry Jenkins)