TASK 4

'This is abuse- would you stop yourself?'

The intended audience are people in relationships, male and female.it was made by the 'this is abuse' campaign to get people in relationships to take a look at how they're treated or how they treat their partner to put an end to abuse. They use emotion and guilt to make us feel sympathetic because we know its wrong, but we feel helpless, just as the person behind the glass does.

'be food smart- challenge4life' 

The government can help by introducing free apps like these so we can help monitor the food and drink we consume. They use direct address so that we feel like the boy is talking to us by saying things like 'you' and 'your'. They use shocking facts and put imagery in by saying that children can develop heart disease or type 2 diabetes just from the sugars they consume daily. 

'starbucks- white cup challenge'

According to IPSOS user generated content is 35% more memorable and 50% more trusted than any other form of media. One reason USG is so powerful is because it is cost effective. distributors have to pay a lot of money to put their advertisements on trains, on TV's etc but when it's USG, it's not necessarily free but it is a lot cheaper. Another reason it is so powerful is because of word of mouth, if a lot of people are saying its good, more people will trust it and buy it, or even big social media influencers have a big impact on their audience, if someone has really nice teeth and they're promoting coal teeth whitener, people are likely to buy it.